
POAP Passport
One participant experience, one administrative model, 20+ branded activations.

One participant experience, one administrative model, 20+ branded activations.

Business rules translated into actions, achievements, points, rewards and two leaderboards.

A printed card, a terminal, and a complete app designed in light and dark.

38 collectibles, four routes, and the touchpoints that reach them.

Enterprise states, rules and edge cases inside a product I did not own.
Configurable products where rules, states and dependencies have to stay legible as the system grows.
Progression, achievements, rewards and leaderboards designed as one connected model rather than separate features.
NFC touchpoints, totems and printed cues that have to make the next action obvious in a crowded room.
I started in graphic design and moved into product. That path is why I care as much about the logic underneath a system as about how it looks.